About "MERDE ALORS!" campaign
Born as an enraged response to political populism, Jean Asselborn's "MERDE ALORS!" (if you have not heard the story, you can read about it here) has become a symbol of inclusive and human Europe. We stand for the values of humanity, diversity and social inclusion. We are proud of Luxembourg, the cradle of the European Union. Our country, where foreigners constitute almost half of the population, demonstrates day by day how peaceful and enriching diversity can be.
Credit goes to the creative and organisational team: Christophe Peiffer, GiGi, Will Kreutz and Frédérique Buck.
Our shared values
With "MERDE ALORS!" campaign, we want to bring together people who share our vision for diverse, inclusive and human Europe. All profits from the campaign will benefit Sportunity, our amazing, independent, not-for-profit organisation in which we work relentlessly in the field of refugee integration through sport. Team Sportunity has always been immensely proud of Luxembourg, the cradle of the European Union. Our country, where foreigners constitute almost half of the population, demonstrates day by day how peaceful and enriching diversity can be.
To order your T-shirt, please send an email to Will Kreutz (firstname.lastname@example.org) specifying your name, postal address, phone number and the desired size (S, M, L, XL or XXL). You will receive an invoice via email, and the T-shirt will be produced and posted within 24 hours after the payment.
Postage cost: Luxembourg - 5€, Europe - 9.50€ and overseas 13.50€.
Wear it proudly, we do!