We stand for the values of humanity, diversity and social inclusion in Luxembourg.
About "MERDE ALORS!" campaign
Born as an enraged response to political populism, Jean Asselborn's "MERDE ALORS!" (if you have not heard the story, you can read about it here) has become a symbol of inclusive and human Europe. We stand for the values of humanity, diversity and social inclusion. We are proud of Luxembourg, the cradle of the European Union. Our country, where foreigners constitute almost half of the population, demonstrates day by day how peaceful and enriching diversity can be.

Credit goes to the creative and organisational team: Christophe Peiffer, GiGi, Will Kreutz and Frédérique Buck.
Our shared values
With "MERDE ALORS!" campaign, we want to bring together people who share our vision for diverse, inclusive and human Europe. All profits from the campaign will benefit Sportunity, our amazing, independent, not-for-profit organisation in which we work relentlessly in the field of refugee integration through sport. Team Sportunity has always been immensely proud of Luxembourg, the cradle of the European Union. Our country, where foreigners constitute almost half of the population, demonstrates day by day how peaceful and enriching diversity can be.
The T-shirts
T-shirts "Merde Alors!" are available in Asport shops in Luxembourg, for the price of 25€ per T-shirt.
For availability and/or international orders, please contact the retailer directly: https://www.asport.lu

Wear it proudly, we do!
Hear about Sportunity and "Merde Alors!" campaign on ARA City Radio
(from 5 December 2018)
Why are we so proud of Luxembourg?
Diversity
We demonstrate day by day how peaceful and enriching diversity can be.
Inclusion
We stand for the values of humanity, diversity and social inclusion.
Integration
We work relentlessly in the field of refugee integration.
Follow "MERDE ALORS!" on Facebook
Like our page and join the group to show your support for inclusive Europe and welcoming Luxembourg.

Post your photo wearing your brand new "MERDE ALORS!" T-shirt to inspire others!